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Finding a partner helps many peoples' lives feel complete. Sometimes finding the perfect date means seeking assistance from an experienced matchmaker or relationship expert. If you find that either one of those situations rings true for people you know, consider starting a dating services business that helps people meet potential life partners. You can open and operate this low-cost start-up business from home, if you have a private home office where you can meet with potential clients to discuss their dating needs and preferences.

Research the dating industry to get an idea of the types of services and products these businesses offer to people who are navigating the dating scene. Discover why people date, whether it’s to have fun, enjoy new experiences, make friends, find love or get married.

Figure out what your target market is and whether you’ll focus on a specific niche within the dating services industry. You may elect to help recent college graduates find dates with other recent graduates, your business could help women over 50 find dates or you may set up a dating service that targets professional men who own their own businesses. By selecting a niche, or clearly identifying your market, you’ll be able to better target your advertising efforts to recruit clients.

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Research your local market to see if there are other dating services that target a similar market. Find out what services they offer, where they advertise and their approach to attracting clients. Come up with ways to differentiate yourself, whether through pricing, offering varied services or creating an exciting personality for your dating services business.

Come up with a list of services you plan to offer. You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a first date, assist clients with selecting body-appropriate wardrobes or host speed dating events. Assign a cost to each service you provide; whether you charge per hour or per service, having pricing guidelines is essential.

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Use your research to come up with a clever, attention-grabbing name for your dating services business. Contact your local Chamber of Commerce to find out if there are special licenses or permits you need before you open your dating services business. Find out how to register your business as a legal entity in your state and get your company registered.

Purchase general liability business insurance to protect your company from potential litigation. Every date you set up may not go as planned, and not every client may feel that he got the services he paid for.

Set up your private home office in an area of your home that’s away from distraction. If possible, opt for a location that has a private entrance separate from the rest of your home. If you don’t have a home office, lease space in the area you plan to target.

Hire a web designer and a graphic design to create marketing pieces for your dating services business. You need a logo, business card template, brochures, a website and a blog, all appropriate to your business. Go for a light-hearted design scheme rather than something ultra-serious.

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Promote your dating services business to your target market through online and offline advertising. Attend events that your target customers frequent, whether business and networking meetings, the library or coffee shops. Pitch dating stories that include tips and advice to local print publications and blogs to begin positioning yourself as a dating expert.

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About the Author

Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor's degree in business and marketing from Towson University and is working on a master's degree in publications design at University of Baltimore.

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Brookins, Miranda. 'How to Open a Dating Service Business.' Small Business - Chron.com, http://smallbusiness.chron.com/open-dating-service-business-4503.html. Accessed 29 August 2019.

Brookins, Miranda. (n.d.). How to Open a Dating Service Business. Small Business - Chron.com. Retrieved from http://smallbusiness.chron.com/open-dating-service-business-4503.html

Brookins, Miranda. 'How to Open a Dating Service Business' accessed August 29, 2019. http://smallbusiness.chron.com/open-dating-service-business-4503.html

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'I was at The Dorchester Hotel for three hours and I walked out with a thousand pounds,' says Zoe of her first day as an escort. 'I went straight to Harrods the next day and bought myself some Gucci shoes and a Louis Vuitton bag.'

Yep, £1,000 for three hours' work. It's easy to see why escorting can be seen as a glamourous lifestyle. But Cosmo decided to find out what it's really like as a career and we quickly discovered it can get very strange very fast.

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